Categories



Direct Marketing / Advertising

Print Advertising

A01. Single/Series - $85 USD
Includes; Single or a series (3-5 examples) or 2d or 3d creative producted for magazines, newspaper, outdoor, transit, billboards (painted or printed two sheet and larger), bus wraps, car cards, or direct mail (circulars, folders, or other promotional materials designed for direct response via mail distribution).
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Digital Advertising

A02. Single/Series - $85 USD
Includes; Single or a series (3-5 examples) of static or animated creative producted for online Ads, Social media (ie creatively connecting and sharing their experience), microsites, email marketing, VR (virtual reality), or AR (augmented reality). Please include any viral marketing tactics in this category.
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Broadcast Advertising

A03. Single/Series - $85 USD
Includes; Single or a series (3-5 examples) of live action, motion graphics, or animation producted for radio, tv, or online.
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Design

Immersive / Enviromental

A04. Single/Series - $85 USD
Includes; The creation of a physical space or experience that brings the consumer into direct contact with a brand, product or idea. This includes installations, events and competitions. Educational and Museum Information Design Education tools, museum / exhibition, public service. Branded design collateral, which includes in-store, at point-of-sale, billboards, outdoor transit, kiosks, and wayfinding.
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3-D: Packaging / Product

A05. Single/Series - $85 USD
Includes; 3D commercial packaging and product design.
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Broadcast / Motion / Animation

A06. Single/Series - $85 USD
Includes; Commercials, Digital Shorts, Motion Graphics,
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Logo and Brand Identity Systems

A07. Single/Series - $85 USD
Includes; Logo, Identity systems, Annual Reports, Rebranding, Editorial (Book/Magazine/Newspaper Cover & Layout), Digital Publications and Integrated Branding Program - Comprehensive program may include identity, business papers, collateral, packaging, signage, website, etc., at least 6 pieces and no more than 8.
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2-D: Print and/or Digital Design

A08. Single/Series - $85 USD
Includes; Posters, Infographics (online or printed),
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Interactive

Websites

A09. Single/Series - $85 USD
Includes; Custom-designed website or microsite for a company or other organization for the purpose of showcasing products, services, capabilities, or process. Entries may include blogs, portfolios, cultural, educational, business, e-commerce, non-profit, catelog/product, corporate, events, community building, social networks, search engines, directory, reviews, etc.
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Apps / Digital Experiences

A10. Single/Series - $85 USD
Includes; Applications and other digital experiences, ie games, kiosks, AR, VR, etc. Appications must run on a web browser, desktop computer, tablet, mobile phone, VR headset or other device.
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Craft

Illustration

A11. Single/Series - $85 USD
Includes; Illustration done for advertising, poster, music jacket, packaging, book cover, editorial, for sale, institutional, infographic, etc.
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A11.1. Personal/Unpublished - $85 USD
A single example of illustration or a series of related illustrations created for one’s personal experimentation, not for a client or brand.
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Typography

A12. Single/Series - $85 USD
Includes; Typeface designed as a new font or family of fonts, caligraphy, handlettering, or any non-moving type-based composition for a brand. Includes printed, digital, and 3D objects.
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A12.1. Personal/Unpublished - $85 USD
A single example of lettering or a series of related lettering pieces created for one’s personal experimentation, not for a client or brand.
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Photography

A13. Single/Series - $85 USD
Includes; Photogaphy for commercial, editorial, personal, or other story telling purpose. Altered photographs may be entered, but added elements such as typography or illustration will not be considered.
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A13.1. Personal/Unpublished - $85 USD
A single photograph or a series of related photographs created for one’s personal experimentation, not for a client or brand.
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Print Production and Paper Craft

A14. Single/Series - $85 USD
Includes; All excellence in the field of printed work that features the application of specialized skills, technologies and other uses of paper and printing techniques (screen printing, laser cutting, embossing, 3D printing). Entries will be judged for printing only.
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Writing

A15. Single/Series - $85 USD
Includes; Exemplary writing in a direct marketing piece or campaign.
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Motion & Film Craft

A21. Single/Series - $85 USD
This discipline highlights the art and craft of motion graphics, animation and visual effects, as well as the technical aspects of film and gaming. Includes cinematography, sound, special effects and title sequences.
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Branded Entertainment / Film

Branded Entertainment and Film

A16. Single/Series - $85 USD
Includes; An online video, movie, or webisode with a brand integrated into the script, plot, or broader themes of the content. Long form is reserved for submissions that are longer than 5 minutes. A series of 3-5 online videos, movies, or webisodes with a brand integrated into the script, plot, or broader themes of the content. Long form is reserved for submissions that are longer than 5 minutes each. A series of 3-5 online videos, movies, or webisodes with a brand integrated into the script, plot, or broader themes of the content. Short form is reserved for submissions that are no longer than 5 minutes each.
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Public Service

Public Service

A17. Single/Series - $85 USD
Includes; Work done for (or by) schools, colleges, universities, religious groups or institutions, museums, galleries, hospitals, and other not-for profit organizations. Intended for the purpose of enhancing stature or image, including corporate citizenship or sponsorship; for soliciting funds; or to encourage behavioral change whether it be physical, emotional, or environmental. Not a product or service promotion.
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Campaign Cross Platform

Campaign Cross-Platform

A18. Campaign - $65 USD
Includes; Creative concept and message integration in multi-channel and experiential campaigns. For example a print ad, direct mail flier, point-of purchase piece. Allows for mixed media for a single campaign only. If entry includes a website or other new media, please submit sample page print outs and URL. For each campaign you must submit at least 3, but no more than 8 pieces.
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Self Promotion

Self Promotion

A20. Single/Series - $85 USD
Includes; All work for individuals and agencies beyond basic brand identity.
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